The Kale Letter
The Kale Letter
You don't have to play by the rules.
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You don't have to play by the rules.

Are you a rebel even 1% of the time? Open this

No greeting today.

Rant starting, immediately.

I literally never play by the rules.

I have a freaking aversion to it.

It almost makes my stomach hurt when people, companies, or literally anyone tries to throw them on me…

Ever get the “That’s just how we do things?”

Yeah, me too, except, that’s NOT how it rolls with me, haha!

Here’s a few quick examples so you can understand where I’m coming from.

I’m not talking about LAWS or anything like that.

I’m talking about “Conventional Wisdom” that is totally and utterly worthless and should be run from like you would run from an angry grizzly bear.

  • Phone Calls - I literally don’t take them. Here’s a screenshot of my phone if you don’t believe me. (P.S. if this gives you anxiety, you may be suffering from “I care way too much about what other people think about me” disease.)

  • Zoom calls? Only if something is literally burning down.

  • Meetings in general? Nope, avoid like the plague.

  • Stupid processes that cost me time at the expense of a couple dollars? Nope.

I’m ranting today so I’m just going to keep going.

Most unsuccessful people put a $0 an hour time value on their time.

This ties in with playing by the rules because most rules are a complete and utter waste of time, and only make sense because most people are too dumb to realize their time is the most precious thing.

For instance

  • Why does it take 2 hours and a trip to the bank to send a wire transfer? Because the rules are outdated and stupid and will soon be extinct.

  • Why do I NEED to take your phone call, some strange outdated sense of obligation? No, you can just quickly text me the details. Thank you.

  • Why do I NEED to listen to your negativity about my business or current strategy? Because you have some fancy title? Nope. I’ll find someone else thanks.

People in general care WAY TOO MUCH about what people think about them.

They will do dumb things like..

  • Go to parties and meetups with people they dislike simply because they were invited and feel bad saying no.

  • Allow a friend to talk about themselves for 5 hours straight and then go home feeling better while you are completely drained and not say a word about it.

  • Stay living in the same dumb area where it’s cloudy and cold and you literally suffer from seasonal depression simply because your mom (who you don’t really like) lives there….

AM I GETTING TOO REAL FOR YOU TODAY?

I just don’t understand why people STRESS OUT and cause themselves ANXIETY over things that literally don’t matter.

I literally write this in every letter but here it is again.

99% of your decisions and actions and thoughts, ALL OF IT, doesn’t matter ONE BIT towards getting you where you want to go.

Literally it’s worthless.

Might as well be a pile of poo.

So when you find yourself DOING an activity that isn’t actually moving the needle on what is important to you… why do you keep doing it??

That’s the real thing I can’t figure out today, I’ll gladly take answers in the comments if you have them…..

Why do humans…

  • Work a crappy job for 23k a year after taxes for any reason, ever? The internet exists.

  • Persist in crappy relationships that their own best friends can see are terrible, when there are better options physically in sight?

  • Continue to work on that idea or business that is totally doomed when they could easily pivot and start other things?

I’m sure, actually I know (Psychology degree here) that there is a ton of nuance to all of this and the reasons why people do dumb things.

But when I was sitting down to write this today it kind of just hit me…

It all comes back to your ability to not give a crap.

It all comes back to your ability to say NO, and do the OPPOSITE of what the “rule” or “convention” is.

This is not something that is learned overnight.

You need to practice.

So, your homework for today?

JUST SAY NO.

Don’t apologize.

Don’t clarify.

Just start saying NO to EVERYTHING that isn’t getting you where you want to go in life.

No is my favorite word in the English language, it truly is.

Unlock the power of NO, TODAY, and report back to me tomorrow with your results.

Or, don’t.

You have the option to say “No”, remember :)

Kale

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