If someone asked, “Kale, how did you become successful?”
First I’d say, define “successful” because that’s not me.
And then second I’d say, it’s really simple, ready? Two letters.
NO.
Those beautiful two letters “n” and “o” literally changed my life.
You should say them so much that it feels awkward.
You should practice saying them more and more and more.
I actually make a game of it.
It’s called the, “saying no with no explanation game”.
It really teaches you to man up (or woman up) and stop being a wuss with all these excuses that people make.
I mean seriously.
One of my favorite bible verses is…
Our culture clearly hasn’t read that verse though, have they?
Ask anyone to do ANYTHING and you will get…
“Let me ask my wife I’m not sure what she’s doing….”
“I may be able to, I’ll text you!”
“If I finish up my work most likely let me get back to you”
All of those above basically mean NO.
We all know it.
So why can’t we just SAY IT???
Beats me.
Try it out.
Ready, here’s some examples..
“Hey let me pick your brain for a second can I call you monday?”
No.
“Hey you got a second? Got an idea to run by you..”
No.
“Dinner Friday night?”
No.
I’m serious!
You might think I’m being an A-Hole right now but trust me I’m not.
Here’s why you MUST make saying NO a HUGE HABIT IN YOUR LIFE.
1) There is only so much time.
Duh.
“I know Kale, time is limited.”
But do you?
Really?
Did you know that if you live to age 75.
You only have 657,000 hours total IN YOUR ENTIRE LIFE?
THINK ABOUT THAT FOR A SECOND.
YOU DON’T EVEN GET A MILLION HOURS.
Now, let’s subtract out about 1/3 of that… because YOU’RE ASLEEP.
And then take out the 25, 30, 50 years you’ve already lived…
How many hours do you really have left???
Yeah, that’s what I thought.
I’m not saying say “no” all the time so everyone will hate you and you’ll live a miserable life.
I’m saying say NO to EVERYTHING that isn’t of UTMOST IMPORTANCE TO YOU.
Because if you say YES to little things that don’t matter.
You ACTUALLY won’t have time to do the important things.
Like actually.
It will be too late and you will be dead.
Everyone awake yet?
2) that gosh darn 80/20 rule again.
I told you it was in every letter.
Too bad, it’s one of the most important concepts in LIFE.
80% of your results are the results of 20% of your actions.
More likely, 99% of your results are the result of 1% of your actions.
I’ll give you a real example, from my own life.
I started my business with Taylor around 4 years ago now.
At that time, I had the opportunity to say YES to a VARIETY of businesses (because I didn’t have ANY at the time).
Had I said YES to ANY of these other options, would I be sitting here typing this to you right now? Absolutely not.
I said NO to…
Affiliate marketing
Opening a franchise restaurant (Mcdonalds Etc)
Inventing an Athletic Training product (I actually had an idea for this)
Become a basketball tutor
Etc.
If I would have said YES to any of those I LITERALLY wouldn’t have been able to (from time constraints) start the ONE business that I KNOW got me to where I am today.
So 50+ NO’s lead to my ONE YES (Start an Amazon FBA Business).
That is CRAZY to me.
Think about all the ways I could have went wrong?????
Saying NO quite literally transformed my entire life, wealth, and future.
I made a 1% decision that lead to the 99% of my future happiness.
It is the same with you. If you don’t say NO to the stuff that is just “okay” then you are screwed as far as getting to the stuff that is “GREAT”.
Which leads me to.
3) HELL YEAH OR NO.
Here’s an easy way to decide whether or not it’s a YES or it’s a NO.
I stole this wholeheartedly from this book.
It’s incredible.
Go buy it.
Ready?
Simply say NO to EVERYTHING that you don’t say HELL YEAH to.
It’s either HELL YEAH or it’s a NO.
SERIOUSLY.
This ONE THING SHOULD BE TATTOOED ON EVERYONE’S FOREARMS.
(I actually may tattoo this)
“Hey Kale do you want to do this X marketing campaign…?”
ehhh….
IT’S A NO KALE STOP IT!
“Hey Kale do you want to write a daily letter about whatever you want, call it the Kale letter, and see if people like it?
HELL YEAH!
So I did it.
You get the point right?
YOU CAN USE THAT WITH LITERALLY EVERYTHING.
TRY IT.
YOU’RE WELCOME :)
As always, I appreciate you guys and hope you are getting value out of these.
If you aren’t subscribed, please do, so I can send you this letter 5x per week.
If you are, boom, share/forward this to someone who would like it.
Love ya.
Kale
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