Hey you gorgeous human being.
Public service announcement. If you aren’t subscribed to this letter yet (to get it 5x per week + the podcast version with my sultry radio voice) you can try it for FREE for 30 days by clicking this glorious blue button ->
Seriously it would mean the world if you would at least try out the letter for 30 days.
I intend to make you richer, happier, and more FREE during that time and also not WASTE your time reading/listening to generic B.S.
So, in the spirit of that.
THIS ENDS TONIGHT FOR CYBER MONDAY.
Here’s the universal truth that you can apply to basically everything in your life that works every time.
When in doubt, add value.
That’s it.
Here’s an example from this week (which will ALSO add value to YOUR life if you read it.. see what I did there? Adding value by teaching about adding value… :)
I tweeted this out ->
As you can see, it got 27 retweets, 66 likes, and a ridiculous number of impressions.
It’s a 30 tweet rampage about Bitcoin that I would encourage you to read and share.
(I think if you click the tweet above it will take you to it)
Anyway, check out how much engagement this got.
literally CRAZY! Compare that to one of my normal tweets…
HA!
If you saw those two stats side by side you would think they were from different twitters, two entirely different people.
But nope, both are me!
So what gives?
Why was one SO MUCH more successful (exponentially so) than the others?
Remember.
When in doubt, add value.
That tweet storm of 30+ tweets took me almost an hour to write.
I pulled up multiple news sources.
Researched detailed quotes.
Carefully plotted out my train of thought.
And tagged relevant podcasts, links, etc.
Objectively, that one tweetstorm added probably 100x more value than a normal tweet from me, simply because it condensed so much valuable information into bitesized pieces.
And thus, people have shared it like crazy!
However, the real GEM here does not have to do only with twitter and trying to get people to see what you write.
It has to do with your…
Business
Marriage
Friendships
Social Media
Investment
All of it!!
Think about the businesses we all cherish and love to work with the most…
Apple..
Amazon..
Your Favorite Store…
What do they provide???
VALUE.
MASSIVE ADDED VALUE.
My wife LITERALLY jumped up and down in our living room last night because Amazon delivered this 9 foot Christmas tree to our door in less than 24 hours complete with ornaments.
Doesn’t it look great?
(and yes, I am sitting right here writing this to you haha)
But that is MASSIVE VALUE!
No wonder Amazon is worth so much!
They’ve added SO much value to SO many lives that at this point it’s probably unquantifiable!
Now scale that back to the things that are most important to you.
And really dig into how you can ADD VALUE.
Examples.
For your Amazon business, who are your primary stakeholders? Answer - Amazon and your customers shopping on Amazon. So, how do you add value to them? Run PPC ADS (so amazon likes you and promotes your store, because you are making them money) and DIFFERENTIATE your product (so that customers get something UNIQUE for their money).
For your marriage. How can you really add value to your loved one? Figure out what they actually care about and add value there… (hint, some people care more about physical touch, or they’d rather have a thoughtful gift than be touched. Each person is different, THINK before adding value in the wrong place)
For your friendships. What are THEY thinking about and caring about? It’s so easy to get caught up in ourselves. Is a friend going through something? How could you add value? A simple thoughtful text may work. Sending a virtual Starbucks gift card is sure to be a crowd pleaser… ADD VALUE.
Social Media. You saw my example above but write more! Write more often! Add more value to the platform (one of your stakeholders) and the people who follow you (your other stakeholder) and BOTH will reward you!
Investment. This one is the easiest. Everyone tells you to diversify, but sometimes that means you are adding LESS value in MORE places. Which is fine for some strategies. But if you want to really make an impact consider FOCUSING your investments on what you have the MOST conviction in. Adding more value (literally) to the investment usually produces the largest returns if you are right.
And that’s just a few examples!
What are other areas you want to “add value” to this week? Comment them below!
And better yet, who can you add value to by FORWARDING this email and letting them know they should take advantage of this FREE 30 DAY TRIAL of the Kale letter?
The trial expires at midnight.
Here’s the blue button one more time.
Love you guys and gals.
Kale
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