Hey.
Welcome to “The Kale Letter”.
No, this newsletter will NOT be about my disgusting namesake.. (Have you ever actually eaten Kale chips? yuck).
This will be about things that are actually helpful.
The only problem is this.
I have no idea how to write a newsletter.
I also had no idea how to start an Amazon business.
Or how to start an online consulting company
But I did both of those things, and they did alright :)
I’m guessing Elon Musk didn’t know how to build rockets, or cars that drive as fast as rockets.
I’m guessing Bezos didn’t know how to build the world’s largest retailer.
Yet, here we are.
So in the spirit of not wasting your time (something I will strive to do with EVERY SENTENCE of this letter going forward)…
Here’s the MEAT
the, WRITE THIS DOWN RIGHT NOW moment…
Life completely changed for me when I realized 1 thing…
NOT ONLY DID (read: PAST TENSE) successful entrepreneurs not know what they WERE doing when they were starting…
>>> THEY STILL DON’T KNOW WHAT THEY ARE DOING NOW!
I’m dead serious. The faster you believe and understand that NO ONE (even the largest companies in the world) have it “put together” the faster you are able to free yourself from the burden of not feeling good enough that I KNOW rests on you.. (because it rested on me for a LONG LONG TIME).
Here’s how I know this for a fact in a few personal examples
Calling a customer support line and the representative sounding like they are in an echo chamber. Hanging up, calling back, and hearing the exact same thing. Realizing that the company bought their customer service reps crappy headsets (fortune 500 company)
Watching that “MASSIVE SUCCESSFUL COMPANY” that you shop from all the time, suddenly close up due to covid-19.
Realizing that a large percentage of companies traded in the S&P 500 (supposedly the best companies in the World) aren’t even PROFITABLE… (scratching head wondering if business school lied to me… wondering if profitability really is the goal…)
I could go on, but you see it right?
You realize that Nine University is in essence just a tribe of really crazy people who decided to follow around a 6’8 basketball player and a man bun rocking computer salesman, right?
You realize that our “hiring strategy” is -> "here’s your job, try it for one week, if you do well, you aren’t fired.” right?
If Covid has taught us anything it’s that NO ONE CARES about qualifications, degrees, or “professionalism” any more.
We’re all the same.
Sitting in our sweatpants.
Doing zoom meetings.
Taking naps on “lunch breaks”.
—
THE ONLY THING THAT MATTERS IS RESULTS.
and you can go get those results.
For you.
For your family.
And for your legacy after that.
I’m going to do my very best to bring you the best content you’ve ever read in your life, regardless of the topic.
But hey, it might fail. I’m not an “expert” and I never will be.
If you are looking for an expert newsletter.
Go read something else.
But at least take this with you…
They aren’t experts either… they are just confident enough to put themselves out there and publish some stuff on the internet.
Love always.
Kale
p.s. I might send these out more than once a week if you like them, so reply to this & let me know if you like them! haha
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