Hey guys!
Bit busy today. Want to know why?
Because we are LAUNCHING A PRODUCT TONIGHT!!!
You are invited, if you would like to come, it’s FREE -> https://onlineamzcoaches.com/xmas-register
It’s at 8pm ET TONIGHT (Thursday, December 10th)
And yes it is 100% LIVE LIVE LIVE and it’s going to be a blast. Don’t miss it.
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Okay, see what I did there?
It’s like inception up in here.
Not only am I going to teach you how to launch ANY product effectively, right here right now, I USED all of the strategies I’m about to outline below ABOVE.
The best part, is it will benefit us all.
Here’s how to launch anything.
1) Build up a BASE.
You can’t launch a new product to your mom and your cousins.
They may buy your product the first time, but that’s probably going to be the end of that sad pity party.
You need a base of people (preferably paying customers) who you can go back to and deliver value to easily.
Here’s the key elements of a base.
You need to be able to make contact with them. Email addresses, phone numbers, or facebook groups. Some way to get into contact with them.
They need to know OF you, or at least have some sort of trust in you.
That’s basically it.
This “BASE” can be acquired many ways and is different for every business model.
People make it harder than it seems though. You just have to get some small group of people to trust you enough, or to be interested in what you are saying enough, to be able to ask them for a “favor”.
2) Make it an EVENT.
News flash. No one cares about your “fall sale”.
People love EVENTS.
I mean, have you ever seen a Justin Bieber concert?
Yeah, me either, I wish I had though, he’s incredible.
But I digress.
People love events because it bonds them with people and gives them something to DO!
3) Make it EXCLUSIVE.
Exclusivity doesn’t necessarily have to mean, “only you rich pricks can get in!”
It just means that not everyone is invited.
You people reading this are only invited because you read the Kale Letter.
That makes our event tonight more exclusive.
It’s also exclusive simply because it’s LIVE and only happening once..
Which leads me to my next point.
4) It needs to be live and only happening once.
Why do people never record sporting events and watch them later?
(if you do that you’re weird btw)
Because it’s not LIVE!
What’s the point of watching something that has already happened?
We feel like we aren’t even involved then!
Would that kicker even have made that field goal if I wasn’t at home screaming… “MAKE IT YOU IDIOT!!!”
Probably not.
You get the idea.
Same thing should be with your product launch.
You don’t necessarily have to get on a zoom call with 500 people like I will tonight and make a fool of yourself…
(but it is kind of fun drinking IPA’s with 500 of your friends…)
But you DO need to make “IT” live.
Whether that’s a webpage with a countdown timer…
or a discount code that expires at midnight..
DANG i’m getting ahead of myself already!
5)YOU NEED URGENCY!
Urgency works so well that we ALL KNOW what the salesperson is doing, yet it STILL WORKS!
How crazy is that.
That’s like me playing 1 on 1 with Lebron.
Telling him that RIGHT NOW I’m going to jump and dunk on him.
And then DOING IT.
RIGHT IN HIS FACE.
I will say this one time and only one time.
NO ONE WILL BUY YOUR “THING” UNLESS THERE IS URGENCY ATTACHED TO IT.
NO ONE.
You need to find a way to get them to physically pull out their credit card and buy your thing.
“Just saying, hey, my product is for sale now!” Isn’t going to cut it.
6) BY FAR THE MOST IMPORTANT ONE. What you are selling ACTUALLY NEEDS TO BE VALUABLE.
In fact, it needs to be SO valuable that you literally are no longer SELLING anything.
Did you read that?
I’ll copy and past it again and make it huge so you actually read it.
In fact, it needs to be SO valuable that you literally are no longer SELLING anything.
No one wants to be sold something.
It’s like our first instinct.
(okay not falling off tall buildings and THEN, a close second, not being sold)
So, if no one wants it, why do it?
“GREAT QUESTION KALE YOU DUMB BUTT BUT I NEED TO SELL MY PRODUCT DORKFACE”
No, really?
That’s why it’s EVEN MORE IMPORTANT that you get the value right.
You have to be SO CONVINCED that this is A FREAKING STEAL, that you are GIVING THIS DAMN THING AWAY, or else you will come off salesy and noone will buy.
For instance, tonight on our product launch.
I REFUSED to do it for 6+ months.
No joke.
I could have launched this product 6 months ago but it wasn’t ready.
Now, after PUTTING IN THE WORK, this bad boy is so valuable that I honestly can’t NOT tell people about it.
It’s that good.
Oh, and we DISCOUNTED IT so heavily that we actually LOSE money up front (and only make money if the customer is happy).
When you know, on your side, truthfully, that you are literally doing EVERYTHING POSSIBLE to give the customer more value than any other company in the World…
THAT’S when you sell.
And you sell like freaking crazy because people KNOW you are being honest.
7) Don’t be afraid to hype the launch.
People are busy.
Like REALLY busy.
And they get a LOT of emails.
And a LOT of videos on their facebook feed.
You almost have to be extremely annoying.
Go so far beyond what you are comfortable with.
Just to get 10% of people to show up.
If you aren’t crazy aggressive marketing your launch, you need to go back to the drawing board, because clearly you don’t believe in your product enough.
That’s what I’ve got, I’ve probably got 300+ letters in this brain about marketing tips like this, so please comment below if you like this one and I’ll write more.
Oh and hit that like button.
OH, and I guess I should practice what I PREACH…
COME TO THE LAUNCH TONIGHT! IT’S A FREAKING HOLIDAY EXTRAVAGANZA! WE ARE GOING TO REVEAL STUFF THAT WILL LITERALLY CHANGE YOUR LIFE AND IT’S ONLY HAPPENING TONIGHT, YES THIS NIGHT DECEMBER 10TH, AT 8PM EASTERN TIME. NO, YOU WILL NOT BE ABLE TO WATCH IT LATER. SO COME HANG OUT AND WE WILL BLOW YOUR MIND AND DRINK BEER TOGETHER!
HERE’S THE LINK DO IT RIGHT NOW! -> https://onlineamzcoaches.com/xmas-register
Haha I guess that’s what’s called “practicing what you preach…”
Love you all.. See you tonight hopefully!
Kale
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