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So, I told this story on multiple livestreams with our students yesterday, got great feedback, so thought I would share with you.
How Elon Musk Becoming THE RICHEST MAN IN THE WORLD Relates to YOUR Amazon FBA Business.
It all comes down to one concept, maybe 2. Here goes.
Write this down in your phone or something, it’s very important.
—> FIND A SMALL, FOCUSED, ADDRESSABLE MARKET THAT YOU CAN ACTUALLY DOMINATE.
^^ that is how Elon Musk became the richest man in the World (and also how Jeff Bezos became the SECOND richest, ironically).
I’m serious. That’s all it was.
When you look at Tesla now…..
You see a massive company.
Hundreds of thousands of employees….
Factories in Shanghai, California, Texas, you name it.
Tens of thousands of superchargers everywhere…
And even your NEIGHBOR has a Tesla….
But that’s not how it started.
Let’s wind the clock back to the beginning.
Elon didn’t set out to dominate the CAR market (as he has now).
He set out to dominate a MUCH SMALLER ADDRESSABLE MARKET.
The key? He was only focusing on a small(er) market that he could actually 100% DOMINATE.
What was that market?
Was it cars?
Nope.
Was it SUV’s?
Nope.
—->> It was ULTRA-LUXURY, 2 DOOR, ELECTRIC, SUPER-CARS.
It was called the Tesla Roadster.
Here’s a picture of the original roadster.
Now THAT is a small, FOCUSED, addressable market that Elon could DOMINATE.
And dominate he did….
The roadster was so unique.
So different.
And he was basically the ONLY one doing it well…
That it sold!
And word started to get out!
They started to make money!!!!
Now before I continue the story let me relate this back to selling on Amazon FBA.
Selling on Amazon is EXACTLY the same.
In fact, my business partner Taylor and I have literally Trademarked and Patented our software, which AUTOMATICALLY FINDS… you guessed it…
THE SMALLEST, FOCUSED, ADDRESSABLE MARKET THAT YOU CAN ACTUALLY DOMINATE.
Here’s what it looks like.
It’s called Boost Nine Pro, and it basically pulls DATA straight off of Amazon, and tells you WHICH MARKETS are markets that you can ACTUALLY DOMINATE.
For instance, the “score” that it is looking for is this….
You want GREATER than 7 out of the top 10 products for a MARKET (also known as an Amazon KEYWORD) to have more than $5,000 in revenue.
That means that there is good DEMAND for the product (just like Elon had demand for an ultra-luxury electric sports-car).
Then, the RIGHT circle shows you something that’s even MORE important.
Remember, I keep saying the word DOMINATE?
It’s hard to dominate something that has a ton of competition, right?
So, the circle on the right turns GREEN if 7 out of the top 10 products have LESS than 150 reviews.
If you were wondering, reviews are the BEST measure of competition.
If a competitor has 1,000s of reviews, it’s very hard to compete against them, obviously.
Imagine, for instance, that Elon tried to launch the roadster, but there was another company out there called “Kalesla” :-)
Kalesla already made an electric supercar, and it was faster, had better range, and had 10,000 5 star reviews on it’s website.
Would Elon have been as successful?
Would he be the richest man in the WORLD right now?
Of course not.
The SAME is true for your Amazon business, which is why we developed and patented our Boost Nine Pro software.
And you know what really blew my mind?
Not only are our students and Amazon sellers around the World using the same tactics Elon used, but now our software has made it 1,000x easier than Elon’s situation.
I mean think about it, Elon had to use his own intuition and genius to decide WHICH of the THOUSANDS of addressable markets he would go after and try to dominate!
And there was NO AVAILABLE LIST of these markets!
With Boost Nine Pro, you get 15 SMALL, FOCUSED, ADDRESSABLE MARKETS that you can DOMINATE, every single day, in less than one second.
It looks like this…
Now look, this is NOT a sales pitch for Boost Nine Pro or Nine University.
I just think it’s SHOCKING how there is an EXACT PARALLEL between what normal every-day people like me and you do on a day to day basis to start Amazon FBA Businesses…
And what the literal RICHEST MAN in the WORLD did way back when….
Even better than that is the way the story played out, and what it means for you.
So, Elon launches the Roadster, it goes well.
Then, what does he do?
Does he find a totally unrelated market to go try and dominate?
No, of course not!
He finds a SLIGHTLY LARGER addressable market (just slightly) that he can ALSO dominate.
First market = Ultra Luxury - 2 door - Electric supercar (Tesla Roadster)
Second market = Ultra Luxury - 4 door - Electric Sports Car (Tesla Model S)
Now, I know from PERSONAL EXPERIENCE how awesome this second market is.
I had a P100d Model S for over a year, and it was absolutely a rocket ship on wheels.
She’s beautiful huh?
When you have a product as DOMINANT as that, for it’s category, it’s no wonder that Elon eventually became the richest man in the World.
Literally everyone I knew wanted a ride in my rocket ship.
They would post on instagram as I warned them to “keep their head back” before I launched it out of a stop light like a bat out of hell.
THAT is a product that is DOMINATING its category, one that people can’t stop talking about, and that is the FIRST thing that someone sees when they search for “Electric Sedan”.
Again, it’s the same thing on Amazon.
Once our students launch one product, they launch more. Slowly but surely WIDENING their reach, and dominating slightly larger markets.
For instance, our head of training just posted this a couple months ago in our Facebook group.
THAT ^^ is what happens when you follow this “Elon Strategy” of dominating progressively larger markets as you scale.
You know how the rest of the story goes….
First market = Ultra Luxury - 2 door - Electric supercar (Tesla Roadster)
Second market = Ultra Luxury - 4 door - Electric Sports Car (Tesla Model S)
Third Market = Ultra Luxury Electric Sports SUV (Model X)
Fourth Market = Mass Market Electric Car (Model 3)
Food for thought as I leave you guys for the weekend….
Would Elon have been as successful if he would have STARTED with the mass market car, the one with all the competition, the Model 3?
How can YOU use this concept in YOUR life, whether that’s with starting an Amazon business, or something else?
Always remember guys and gals, that the biggest companies you know today…
Facebook, Google, Amazon, Tesla.
ALL STARTED by becoming MINI-MONOPOLIES over MUCH SMALLER MARKETS than they dominate now.
Facebook DOMINATED the HARVARD ONLY social network.
Google dominated WEB SEARCH (which funny enough was small at the time)
Amazon dominated ONLINE BOOKSTORES only…
Tesla dominated electric sports cars only…
You get the idea.
Here’s to one of you readers getting YOUR piece of the pie and using this tactic in YOUR life to become much wealthier and more free.
Have a great day, and please share this with someone and subscribe if you found it useful. It’s free for 30 days for a limited time.
Kale
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