The Kale Letter
The Kale Letter
Amazon Sellers SMASH Cyber Monday Records (December 1, 2020)
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Amazon Sellers SMASH Cyber Monday Records (December 1, 2020)

Welp, it happened.

As expected, Amazon shattered all of its own records to take some of the biggest pay-days in company history over Cyber Monday AND Black Friday in 2020.

The article goes on to say,

While Amazon didn’t disclose total sales figures for Black Friday or Cyber Monday, it did say in a blog post that customers have been shopping early for gifts and seasonal items, making it “our biggest holiday season to date.”

“In a holiday season unlike any other, it’s clear that customers still want great deals on gifts for their loved ones or a little something extra for themselves, and we’re glad to help deliver smiles throughout the season,” Amazon Worldwide Consumer CEO Jeff Wilke said in the blog post.

Amazon DID disclose how its beloved third party sellers are doing.

Might want to grab a hold of something for these stats….

Independent businesses selling on Amazon surpassed $4.8 billion in worldwide sales from Black Friday through Cyber Monday, Amazon said, noting that the figure was up 60% on last year. Some 71,000 small and medium-sized businesses have seen sales above $100,000 so far this holiday shopping season.

Holy crap.

It’s a literal holiday Gold Rush!

Having “boots on the ground” with our 10,000+ students, we are also seeing the exact same thing on the seller side…

For instance,

And

Obviously these are just new accounts.

People that have been selling for a while often see 2x-10x increases during Q4, and will likely see higher than that this year…

Here’s someone seeing a nice ramp up headed into the holidays…

Actually I lied here’s one more new seller account…

CRAZY how much traction new sellers are getting right now…

Those that said “Amazon was dead..” LIED.

-And here’s a big dog starting to break out to new highs in Q4

Anyway, I share these things with you not to brag about how awesome we are at teaching people how to sell on Amazon.

Even though we are quite awesome :)

I’m sharing it because honestly it’s SCARY that some people still aren’t taking advantage of this….

I’m not a psychologist, so I don’t know what to call it.

So I’ll just make a name for it.

I think it’s called the..

PUNISHING MYSELF FOR MISSING OUT ON SOMETHING I KNEW WOULD HAPPEN-ITIS :)

Seriously that’s what it is.

Two quick examples and I’ll let you go.

1) Here’s a guy I told about Bitcoin on July 4th of this year.

Lectured him.

(he’s a very smart millionaire who could have easily invested 7 figs)

Know what he said?

"hahaha, seems like a scam to me…”

Here was the price of Bitcoin on July 4th.

9,084.23

Yikes.

Here is the Bitcoin price today…

19,000

So, he literally could have DOUBLED his money in 4 months…

That’s tough to swallow.

So, what does he do?

He texts me about buying some, but says he still won’t buy any “unless it dips again”…

Not making fun of him, he’s a great guy.

It happens to all of us.

That’s why “PUNISHING MYSELF FOR MISSING OUT ON SOMETHING I KNEW WOULD HAPPEN-ITIS” is SO REAL!

And the WORST part of it?

It turns a SMALL mistake into a BIG mistake.

it makes you continue to repeat the SAME MISTAKES OVER AND OVER AND OVER until it is REALLY TOO LATE!

2) SAME THING HAPPENS ALL THE TIME WITH AMAZON

WHY AM I WRITING IN ALL CAPS?

BECAUSE I LITERALLY HAVE HAD TO ANSWER THIS QUESTION EVERY DAY FOR THE PAST 4 YEARS OF MY LIFE.

I’M KIND OF GETTING SICK OF IT!! ;-)

READY FOR THE QUESTION?

“Kale, is it too late to start Amazon???”

I’m guessing you know the answer to that question….

And the OVERALL reason I’m writing this letter today.

After Amazon just SHATTERED all of its OWN records.

And our students, many of whom LITERALLY JUST STARTED SELLING…

Are ABSOLUTELY SHATTERING RECORDS….

IS BECAUSE WE ALL KNEW THIS WOULD HAPPEN!!!

Don’t sit there and lie to me.

You knew it.

The SECOND that Corona hit.

Holy shi*.

People are going to buy LITERALLY everything on Amazon.

We all knew it.

Hell, MY LITERAL GRANDMA texted me in MARCH telling me that.

My Grandma can’t even turn on a computer!!!

I’m serious.

So now, once it has happened, we have 2 choices.

1) GET OVER OURSELVES and TAKE ADVANTAGE of this TREND that isn’t GOING AWAY (Amazon and online shopping)

2) Continue to succumb to “PUNISHING MYSELF FOR MISSING OUT ON SOMETHING I KNEW WOULD HAPPEN-ITIS”

If you missed out in the past?

SO WHAT.

Quit being a wuss and forward this letter on to someone who needs to read it.

Post it on your facebook timeline for all I care.

I’m personally sick of all the excuses.

But mostly, I’m sick of people PUNISHING THEMSELVES for PAST MISTAKES.

The past is in the past.

It’s time to look at this new digital world we are in with OPEN EYES.

And take advantage of it.

Whew. Rant over.

See you subscribers tomorrow.

Kale

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